Anyone who has been following online sales trends knows that live streaming or Facebook live is exploded in popularity. Facebook live has become very popular for online selling whether it is a clothing or bag shop because it is convenient to go live from anywhere, anytime, and you can create real-time interactions with your customers. Let’s get to know Facebook live, how to go live on Facebook, and how to create Facebook live videos that people want to watch as well as the indispensable live tools and closing the deal techniques through live selling that’s going to boost up your sales to the moon!
“Live streaming” is a Facebook feature used to broadcast real-time video to Facebook. You can go live on Facebook from your personal profile, a group, an event or a Page. Online sellers can live stream their content to engage their audience including followers and new audiences.
According to Facebook statistics, Facebook live posts get 68% more engagement than other post types and it’s likely to continue increasing, followed by image posts, link posts and so on, respectively. It is, of course, not too late to start live streaming on Facebook, because Facebook Live is a free and easy-to-use tool to boost your online sales.
Today, purchasing online is accepted by many. We usually purchase something because we see a product, product features, its color, and how to use it. Live broadcasting is therefore an online sales channel that meets consumers’ demands.
Live selling provides real-time engagement and can help increase exposure and increase an opportunity to close the deal. Some audiences may not purchase for the first time watching your live video, but you have an opportunity to close the sale in the future as this group of customers usually are interested in your product, but they would like to see the product result and feedback from other customers first. In addition, live broadcasts can also store data to create lookalike and remarketing campaigns in the future.
If a customer would like to “Mine” a product in your live selling shop, you can close the sale and settle an invoice online while you are live streaming with automated invoice settlement which helps online sellers save time on rechecking a live video and taking notes of customer orders when the live feed ends.
Most online sellers have the same problem when it comes to live streaming – Hitting Go Live button and getting just a few viewers throughout the entire broadcast. In this blog, we have put together 5 live streaming techniques to help you get more viewers on your live selling shop.
Live streaming is an effective sale booster that is convenient and easy to use. To get started, you just have to learn how to live stream and get to know your target audience so that you can anticipate their needs and exceed their expectations, and lastly create a uniqueness. Audience tend to follow someone who has their own distinct presence.