How Ads that Click to Message Power Sales Growth

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You know you’ve got a killer product that your target audience will love, and the challenge is getting it in front of the right people to increase sales. Your current ads on Facebook and Instagram are performing well enough, but you’re not seeing the return on investment that you know you can achieve. You need a way to get discovered by more people, improve your targeted advertising and build better relationships with your customers. With ads that click to message, you can.

Ads that click to message are the fast and most convenient way to reach audiences at scale, generate leads, enable discovery, increase sales and build loyalty. Combined with Page365’s full suite of services, these Facebook and Instagram ads can help you win more customers – and keep them – through the power of conversation. Here’s how ads that click to message work and how they can level up your growth.

What are Ads that Click to Message?

Imagine a customer scrolling through their social feeds and they spotted a cool product in an ad on Facebook or Instagram. They’re interested but want to ask a few questions before deciding to buy. Instead of having to search for your company’s website or contact information, there’s a button inviting them to start a conversation. They click and they’re instantly transported to Messenger, or Messenger features on Instagram, where they can interact directly with your brand.

Seven in 10 adults globally say they’re more likely to buy from a company they can contact via messaging than one they cannot. With ads that click to message or CTM ads, you can create opportunities for people to get in touch through the platforms they know and love and unlock the potential of your messaging experience.

Benefits of Ads that Click to Message

As a powerful entry point for customers to discover and engage with your brand, ads that click to message provide key benefits at every sale funnel stage. Here’s how.

Enable discovery

Ads that click to message put your products in front of people looking to be inspired. You can introduce your brand, show new products and invite people to take action on your Facebook or Instagram ads.

Generate and qualify leads

Including a “start conversation” button encourages people to reach out to learn more about your products and services. Potential customers have the opportunity to ask questions while you gain a better understanding of what they’re most interested in.

Drive personalized sales transactions

These two-way conversations allow you to create personalized shopping experiences and curated transactions via Facebook or Instagram advertising. You can provide offer codes and exclusive promotions, share product links, or drive to your Shop, cart, or website to help people complete their purchases and increase sales for your business.

Build relationships and loyalty

Ads that click to message help you go the extra mile for your customers. You can offer fast and convenient customer support to address inquiries, resolve issues, and enhance your marketing efforts with exclusive offers and unique brand campaigns. Leverage customers' actions in your Shop to show the right products to the right people and get the most out of your targeted ad campaigns.

How Ads that Click to Message Integrate with Page365

Did you know that 35% of today’s consumers expect a response from a brand on social media in two hours or less? So you might be wondering: how can you keep up with an increase in Messenger and Instagram messages to increase sales? That’s where Page365 comes in. Our all-in-one platform seamlessly integrates with Instagram and Facebook ads that click to message, streamlining your sales process, improving your response time and helping you optimize your targeted advertising campaigns. Here’s how it works.

Step 1: Start a Conversation

After clicking on an ad that clicks to message, customers arrive directly in a chat with your business. They can ask questions and even place orders through chat, while our chatbot responds in real-time, giving every customer the quick turnaround they need to make purchase decisions.

Step 2: Complete Key Events

When customers take key buying actions, such as creating an invoice through chat or completing a purchase, Page365 sends purchase signals to Meta Ads Manager. By simply chatting with customers in Messenger or on Instagram, you can trigger insights that will help you build better lookalike audiences, drive repeat purchases, reach more customers and increase sales.

Step 3: Leverage Data to Optimize Ad Campaigns

Our system gives you the data you need to manage orders and get the most from your Facebook and Instagram advertising efforts. Get detailed insights into sales data sent from Page365 by filtering your ads report in Ads Manager. Set up your ads report to show only on-Facebook purchases to better understand how ads that click to message drive conversations and conversions for your business.

Ready to find out how ads that click to message and Page365 can help you scale your business? Reach out today to get started.

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